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      1. Home
      2. Education
      3. Diamond Buying Tips

      Diamond Buying Tips

      Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

      Diamond Weight & Size

      Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

      The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

      This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

      Diamond Color

      Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

      We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

      More Diamond Education

      • Learn about the 4Cs of Diamonds
      • Schedule a Diamond Consultation with us
      • Learn how to Care for your Diamonds

      Search Loose Diamonds

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      Gift & Home
      • Semi-mount Engagement Rings
      • Rings
      • Earrings
      • Necklaces
      • Pendants
      • Bracelets
      • Giftware
      • Watches
      • Brooches
      • Favorites
      • Gift Cards
      • Lifestyle Enhancing Treasures
      • Cuff Links
      Locations

      Due to Covid restrictions and related issues, please call Stores to verify hours. Thanks for your understanding.

        Brooklyn Store
        1308 Avenue M
        Brooklyn, NY 11230
        (718) 998-7382
        Store Information
        Deal Store
        SUMMER ONLY AND BY APPOINTMENT OFF-SEASON
        114 Norwood Avenue
        Deal, NJ 07723
        (732) 531-1110
        Store Information
        Lakewood Store
        Seagull Square Shopping Plaza
        1328 River Avenue
        Lakewood, NJ 08701
        (732) 531-1110
        Store Information
        Hours
        Weekdays:10am until 5:45pm
        Thursdays:Late till 6:45pm
        Fridays:Close 2 Hours Before Sundown
        Saturdays:Closed
        Sundays:11am - 5pm
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