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  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

Search Loose Diamonds

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Gift & Home
  • Semi-mount Engagement Rings
  • Rings
  • Earrings
  • Necklaces
  • Pendants
  • Bracelets
  • Giftware
  • Watches
  • Brooches
  • Favorites
  • Gift Cards
  • Lifestyle Enhancing Treasures
  • Cuff Links
Locations

Due to Covid restrictions and related issues, please call Stores to verify hours. Thanks for your understanding.

    Brooklyn Store
    1308 Avenue M
    Brooklyn, NY 11230
    (718) 998-7382
    Store Information
    Deal Store
    SUMMER ONLY AND BY APPOINTMENT OFF-SEASON
    114 Norwood Avenue
    Deal, NJ 07723
    (732) 531-1110
    Store Information
    Lakewood Store
    Seagull Square Shopping Plaza
    1328 River Avenue
    Lakewood, NJ 08701
    (732) 531-1110
    Store Information
    Hours
    Monday - Thursday:10:00am - 5:45pm
    Friday:10:00am - 2:00pm
    Saturday:Closed
    Sunday:11:00am - 4:45pm
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