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About The Yellow Door, Ltd.


For over forty-five years, The Yellow Door, Ltd. has been providing discriminating customers with the most fashion-forward jewelry and gifts. When the Yellow Door first opened in 1966, the founders’ Sallee Bijou and Gladys Chabbot had a simple mission, which continues to guide The Yellow Door today. Each product had to be unusual, elegant and refined—and customer service was to be of paramount importance. While this mission continues, over the years, the store has expanded dramatically. The original 600 square foot store now encompasses over 6,000 square feet of retail space in Brooklyn, New York. The Yellow Door opened a second location in Deal, New Jersey in 1977 on the Jersey Shore. Luna and Jonathan Zemmol, owners of The Yellow Door, visiting the Vicenza region of Italy, on a recent gold jewelry buying trip

Representative of OroZen Jewelry of Vincenza, Italy, and Luna Zemmol, owner of The Yellow Door, selecting new 18 karat gold jewlery for the new season The Yellow Door showcases premiere jewelry and watch designers including Judith Ripka, Philip Stein Watches, CHARRIOL, Rina Limor Designs, Asprey & Guldag, Ralph Lauren, Michael Kors, along with an incredible collection of 14- and 18-karat earrings, rings, bracelets and pendants imported directly from Italy. The Yellow Door offers some of the world's finest giftware including Lalique, Waterford, Herend, Daum, Michael Aram and MacKenzie-Childs.

Fashion cognoscenti have long recognized The Yellow Door as the "go to" shop for the most forward designs in jewelry and gifts. Leading consumer advocate and WOR Radio personality Joan Hamburg notes, "Fashionistas take note: after one visit to The Yellow Door, you’ll never shop elsewhere." The Yellow Door is also regularly featured in print and online. Lucky Magazine recently named The Yellow Door, "A haven for great modern house wares and cutting-edge jewelry" and Zagat’s New York City Shopping Guide rates The Yellow Door, "The savvy shopper’s Mecca." Borough President Marty Markowitz (foreground) with Jonathan and Luna Zemmol proclaiming February 15 "The Yellow Door Day in Brooklyn, USA"

Salle Bijou, founder of The Yellow Door, circa 1974 The Yellow Door is still a family-run business and is now managed by the founder Sallee Bijou’s daughter, Luna Bijou Zemmol and her husband, Jonathan I. Zemmol.

Exterior of the original Yellow Door, circa 1969
Exterior of The Yellow Door on the 40th Anniversary of the store on Avenue M, February, 2006
Jonathan and Luna Zemmol, owners, The Yellow Door